News

The path from creative passion to sustainable business was the central theme at the NECLive 2025 fireside chat, “MONEY MOVES – INVESTMENT & MONETIZATION OF THE CREATIVE ECONOMY,” presented in…

A consensus emerged at NECLive 2025 that African creators must prioritise building robust local infrastructure and monetisation systems before aggressively pursuing global markets, with panellists revealing that over 80% of…

MTN’s Chief Digital Officer has identified content quality improvement and business model transformation as the two critical factors that will determine African creative products’ global competitiveness over the next five…

MTN‘s representative has outlined an ambitious vision positioning the telecommunications giant as an infrastructure builder for Africa’s creative economy, leveraging access to 200 million subscribers across the continent. Speaking at…

The CEO of Stream Pay Platforms has exposed a critical weakness in Africa’s creative economy, revealing that over 80% of monetizable views for African content originate outside the continent, leaving…

Fitness expert Ekemini Ekerette has issued a stark warning to Nigeria’s entertainment sector, revealing that lifestyle diseases have killed more creatives than accidents and substance abuse combined, threatening the sustainability…