News

MTN Nigeria has unveiled Season 2 of its reality music competition, Next Afrobeats Star (NAS), following the success of its inaugural edition, which discovered and rewarded some of Nigeria’s brightest…

The biggest barrier to artificial intelligence adoption among Nigeria’s creative professionals is not a lack of skills or unreliable internet, but the cost of the tools themselves, according to The…

Power outages and poor internet services are the single most disruptive daily obstacles facing Nigeria’s creative professionals. These obstacles rank above funding delays, regulatory red tape, and even intellectual property…

Nigeria’s creative industry is struggling to find skilled mid-tier technical talent, including video editors, sound engineers, and technicians. The State of Nigeria’s Creative Economy 2026, produced in partnership with Frontyard…

Despite Nigeria’s outsized global cultural influence, less than 20% of its creative professionals report international markets as their primary source of income, The State of Nigeria’s Creative Economy 2026 has…

Nigeria’s creative industry is grappling with a systemic trust deficit, with poor communication and payment disputes emerging as the two dominant sources of friction in creative collaborations, according to The…

Access to affordable funding is the single biggest structural barrier facing Nigeria’s creative economy, ranking ahead of distribution networks, skills training, infrastructure, and IP protection tools. This finding is according…

Nigeria’s creative exporters are being held back not by the quality of their work but by the “poor plumbing” of international commerce, according to The State of Nigeria’s Creative Economy…