After carefully examining a case study on Naira Marley, titled Inside Life: The inevitable rise of Marlians in Nigeria’, Netng has come to a few conclusions. The study created by Olatunji Adegbite, considers the life Marlians lead, what makes them tick, and why Marlians continue to increase in numbers daily.
Here are 5 reasons the number of Marlians continues to increase:
1. Anybody can become a Marlian, so long as you agree with their ‘No Mannaz’ code of conduct and you are a fan of Naira Marley’s Music.
2. Naira Marley’s target audience (Gen Zs and late Millenials) are slowly taking over every aspect of the nation and they actually like Naira Marley and his music because they can relate to him.
3. Marlians encourage diversity, self-expression and individuality. These are all values that youths in this present time consider to be very important.
4. The leader of the movement, Naira Marley is a populist and many believe that he is real. According to the study, ‘Populist leaders are said to be ‘the pure people’ who are fighting for the rights of the rest of ‘the pure people’.
5. The belief that Marlians have more fun since they’ve refused to be bound by the old social laws that governed the behaviours of ‘Gen X and Boomers’, many of which, they couldn’t even uphold.
