Luxury store, Nordstrom has revealed that they will stop carrying Ivanka Trump‘s brand.
This comes after the Grab Your Wallet campaign called for shoppers to boycott retailers that carry Ivanka or Donald Trump’s goods.
Nordstrom was one of the first retail partners to stock Ivanka’s brand, and had earlier faced criticisms from the campaigners who tried to force the store to drop brands that belong to the Trumps.
However, the department store revealed that they decided to remove Ivanka’s brand from their site due to poor sales.
‘We’ve said all along we make buying decisions based on performance. In this case, based on the brand’s performance, we’ve decided not to buy it for this season,’ read the store’s statement.
‘We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not.
‘We recognize our customers can make choices about what they purchase based on personal views and we’ll continue to give them options.’
However, some believe her brand might have been pulled off due to pressure from the #GrabYourWallet campaign.
Shannon Coulter, the co-founder of the campaign, felt so too and happily shared the news on her Twitter account, thanking supporters of the campaign for making it happen.
‘I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well,’ said Shannon Coulter.
No Fields Found.