By Osagie Alonge
Smirnoff vodka brought out the best in international entertainment and fun on Friday, December 14, 2012, with the 3D Disco party – a fusion of music, art and video. The event took place at Landmark Event Centre, Lagos, and was attended by peoples from all walks of life – consumers, celebrities, musicians, on air personalities and a host of others.
Guests were given a chance to learn the art of mixing from top Smirnoff mixologists and how to enjoy Smirnoff at its best, with live performances from some of the hottest artistes in Nigeria; Eva, Olamide, Goldie, Vector, Ice Prince, and great music from DJ Spinall.
Austin Ufomba, Marketing Director, Guinness Nigeria PLC said: ‘As always, Smirnoff brings the best in international nightlife to entertain its fans and we have once again pushed the boundaries of the party experience to ensure a night Nigerians will never forget. When fans are looking to have fun and party, we want them to always choose to do so with Smirnoff.’
Smirnoff Vodka and Smirnoff Ice will also lighten up the lives of party lovers in Lagos and Abuja in March, with Illuminato, two spectacular neon, light-themed parties.
No Smirnoff party would be complete without the triple distilled and 10 times filtered vodka, and alongside this exclusive event, Smirnoff will be hosting Smirnoff Start the Night Sampling Sessions at the hottest bars and clubs across the nation. These mixology sessions will give Smirnoff fans a chance to learn more about Smirnoff Vodka and Smirnoff Ice through a series of mixology master classes by Smirnoff experts, who will show fans how they can best enjoy Smirnoff – mixed with orange juice, tonic or other soft drinks to make great tasting cocktails. These sessions will give Smirnoff fans a chance to discover all the ways to enjoy the nation’s purest premium vodka and Smirnoff Ice, ready to drink vodka.
Smirnoff has also launched a new social media initiative in an effort to connect with its fans to make sure it continues to give fans what they enjoy the most. Smirnoff Party Central is an interactive page on Facebook for fans to engage with their favourite vodka.
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