Efe Omorogbe is the CEO of Now Muzik, one of Nigeria’s leading talent management companies.

Under his leadership, Now Muzik has at different times, played an active role in the success stories of artistes like the legendary 2Baba, Sunny Neji, Ruggedman, Paul Play, Felix Duke, NIG.G.A Raw, Obiwon, Freestyle, 2-Shotz, Tunde & Wunmi Obe, and African China to mention a few.
Since his humble foray into the music business in the early 90s, Efe Omorogbe has come a long way, evolving with the times and tides to become the entertainment powerhouse that he has become.
Besides being a co-founder of 960 Music, a Nigerian record label, he has previously served on the board of the Copyright Society of Nigeria, an organisation he helped found.
Efe Omorogbe will be speaking at MTN’s Business of the Arts Series on Friday 28 August 2020. He will join Bada Akintunde-Johnson (Country Manager, ViacomCBS) and Ayeni Adekunle (CEO, Black House Media) to discuss how the business of music works in Nigeria.
MTN’s Business of the Arts Series is a knowledge-sharing platform where aspiring musicians can make informed decisions as they navigate the rapidly changing landscape of music and the often hidden transactional end of it which frequently confuses young artistes.
The Business of the Arts Series was launched by the MTN Foundation in 2016 and has continued to provide young Nigerian musicians with insightful insider information about how the entertainment industry actually works. You can register to attend now.

