American rapper, Jaden Smith, is the newest addition to the G-Star RAW brand. G-Star Raw officially announced that the musician would be partnering with them for their FW18 sustainable denim collection.
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Fellow G-Star RAW signee who currently serves as the brand’s Head of Imagination, Pharell Williams, took to Twitter to welcome Jaden who is the son of Hollywood great Will Smith, to the clothing family.
Check out his post below:
Proud to announce @officialjaden as the newest member of the @gstarraw family. His commitment to the environment is such an inspiration. His collection is gonna be ????. pic.twitter.com/8JzJZBk6Az
— Pharrell Williams (@Pharrell) March 19, 2018
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Smith, who is excited about his latest project, had this to say about the collaboration:
‘I was first brought into G-Star by Pharrell, someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game. It’s the same thing I’ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G- Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.’
Watch Jaden’s official G-Star RAW video below:
