When Iyanya announced his decision to part ways with Ubi Franklin‘s MMMG, a label that seemed to be built on brotherhood than business to float his independent label, it gave a bad taste of what has become a recurring trend amongst many Nigerian artistes.
Maybe Iyanya needed to test new waters at the time because he had started to lose the buzz around him, but what he didn’t need, was to assume he would be fine all alone.
READ: BREAKING: Iyanya leaves MMMG Records to join Don Jazzy’s Mavin
Just a few months after that pursuit of a personal holy grail, the Kukere master is dancing to another tune, pitching tent with Don Jazzy‘s Mavin Records in a quite surprising move.
Only a handful of artistes, have, and will be lucky to pull such independent moves off and that is what Iyanya must have quite smartly, or luckily, quickly realised.
To put the move in a better perspective, Iyanya doesn’t have to worry about very many things from now on, other than to get in the recording booth and try to tell ladies all he needs from their waists, because he has the A&R and publicity structure at Mavin to duly handle the business.
READ: What’s the big deal with Iyanya joining the Mavin’s crew?
This is what many other Nigerian artistes who are in a rush to independently run their show need to realise, that the grass is never so green on that side of the road that could be a very tedious and lonely one to walk.
Wande Coal’s career has obviously suffered a blip since parting with Mavin, as he continues to flounder in his search to strike magic again with his Black Diamond imprint, and artistes like Lil Kesh, Ice Prince and Jesse Jagz will also have their work cut out to stay relevant with their independent sojourns.
That said, artistes should however, know when to pull the plug when creative directions and ideologies with a label starts to clash and they all can’t reach a common ground, just as it was with the case of Brymo and Chocolate City.
READ: Why Wande Coal is stuck in the middle of his career
But the exciting thought of being independent – plus, a tantalizing prospect of being able to chop all your money alone – should not be the major catalyst for rushing into it, because it’s not as easy as munching on roasted corn.
Hopefully, Iyanya is not the last to realise that a major label backing is highly important in maintaining an all-round appeal as an artiste.
Let’s all enjoy the new partnership.
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