This is the first time ever that Adele has sanctioned the use of her music through this format. ‘Hello’ is one of the singles off her new album ‘25’ that’ll be released worldwide on November 20, 2015.
‘Hello’ launched as an exclusive Caller Tune on MTN on Friday October 23, 2015 in South Africa, Nigeria and Uganda and will be exclusively available to MTN subscribers for downloading on MTN’s music platforms.
Larry Annetts, Sales and Marketing Executive for MTN South Africa, says, ‘we are pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to MTN’s ongoing commitment to promoting music as an art form. MTN has a proud track record of promoting the development of music on the continent, and our collaboration with renowned artists such as Mafikizolo, Mi Casa, Nigeria’s Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others, is indicative of our quest to use our expansive footprint to give our customers the best musical experience’.
Adele is the first woman in the history of the Billboard Hot 100 to have three simultaneous top 10 singles as a lead artist, and the first female artist to simultaneously have two albums in the top five of the Billboard 200 and two singles in the top five of the Billboard Hot 100.
