DStv’s new campaign about the return of live football matches to our television screens explores the pure joy football fans feel now that their favourite game is back.
The ad begins by showing the various ways fans have tried to cope with the blackout of sports from their screens due to the pandemic. The suspension of football matches had driven many fans into doing unusual things to try to cope with boredom.
The ad detailed things like a husband being used as a mannequin by his wife, a father helping a group of excited kids with their studies, a girl dancing in front of her father’s zoom meeting with office colleagues while he tries to attend to her brother, and all of the social media challenges we have been involved in.
But all these fade away as the lights return to the studio and the familiar voice of sports analysts hit the ears of football fans. The silver voice of Charles Anazodo that is now the reassuring sound of football analysis on SuperSport, is heard saying the same phrase we have heard countless times on SuperSport: “We are back”.
But this time, it is the return of live to the screens after months of unavoidable absence. This time, it is accompanied by the cheering cries of sports fans in the background, recalling the tumble of emotions and massive excitement -that spark of joy when a goal is scored.
The ad takes us back to those previously unhappy scenes, but they have now been replaced by smiling faces of father and kids, a group of elated friends and happy husband and wife watching the world’s best leagues at home on mobile phones, laptops with DStv Now and on TV.
The ad depicts how we can enjoy the round leather game at home with DStv Now even with the pandemic. This is seen in the context of ‘stay home’ in which the advert is produced. Everyone is looking for a way to have fun while staying safe, and the DStv Now provides this fun by bringing you live matches and uplifting football fans. DStv is known for connecting people to the best shows and games; the advert also makes a case for staying connected to live sports action through the self-service app – MyDStv
DStv Now ‘Football is Back’ advert achieves its aims by portraying what life in the past few months have been like. It shows that football assists in coping with unusual times. This is properly accomplished with the use of familiar faces known to sports fans and the signature football noise that had gone silent in the past months. The advert not only makes a case for football; it also makes a case for the role of DStv in connecting us to what we cherish in our lives.
