The seemingly insurmountable challenges facing Nigeria might dampen the spirits of many as they celebrate the country’s 63rd Independence Day. The reason for this feeling of despair is not hard to guess. 63 years after gaining independence, Nigeria is confronted with challenges that have persisted through several administrations, including soaring inflation, a high cost of living, and insecurity.
But can we, as Nigerians, find reasons for hope and celebration, even in the face of these difficulties, especially considering the milestones achieved in specific areas such as entertainment?
The Association of Advertising Agencies of Nigeria (AAAN) and renowned musician Cobhams Asuquo have joined forces with their latest release, ‘Naija No Dey Carry Last,’ to deliver a powerful message of hope.
Released on October 1, 2023, ‘Naija No Dey Carry Last’ is not merely a song; it is an anthem of resilience and unity. Cobhams Asuquo’s soulful voice and inspiring lyrics combine with Nigeria’s rich cultural tapestry to create a musical masterpiece that resonates with the hearts of Nigerians nationwide.
“We dey ball, we dey ball like Okocha or Asisat Oshiola, Agba baller and we still dey carry Shola. We no dey carry last… So raise your hand wherever you are, two fingers for Naija, if you love Naija.”
The song, which was produced by X3M Music and MAD Solutions LLC, celebrates Nigeria’s achievements, highlighting its position as a leader in music and film on the African continent. In a light-hearted jest, Cobhams Asuquo touched on the popular Jollof rice banter and quipped, “Na we get Jollof, Oyibo get pasta, but we leave am for them, ’cause we get superstars – Burna, Wiz, and Davido.”
One of the primary aims of ‘Naija No Dey Carry Last’ is to inspire the youth of Nigeria. In a time when young Nigerians are seeking hope and opportunities, this song serves as a reminder that they are the future of the nation. It encourages them to believe in their potential and the boundless possibilities that lie ahead.
The song’s message is crystal clear: Nigeria is a country with a rich history of resilience, innovation, and creativity. It is a nation that has surmounted challenges in the past and will continue to do so in the future. ‘Naija No Dey Carry Last’ instills a sense of pride in being Nigerian and a belief that, together, we can overcome any obstacle.
“At a time when Nigeria faces what appear to be insurmountable challenges, it is essential for us to recognize and reflect on our achievements in various fields as Nigerians. In music and film, Nigeria has consistently set the pace for the African continent. Only by acknowledging how far we’ve come in music and other sectors can we find the motivation to believe that, together, we can accomplish even more. This belief and hope are what the ‘Naija No Dey Carry Last’ song aims to inspire, particularly among the youth of Nigeria. This is our country, and we must not lose hope,” said Steve Babaeko, President of the AAAN.
The constant and reassuring repetition of ‘Naija No Dey Carry Last’ speaks volumes to the millions of Nigerians who are defying stereotypes and shattering glass ceilings across the country and abroad, even in the face of obstacles.
As Nigeria celebrates its Independence Day, ‘Naija No Dey Carry Last’ is a call for unity. It reminds us that, irrespective of our differences, we are all Nigerians, and together, we can build a brighter future for our beloved country.
