At NECLive 2025, Atinuke Babatunde, Executive Head of Content and Channels at Multichoice, revealed that MultiChoice identified 5 million illegal streams during the last season of BBNaija, one of Africa’s most popular reality shows. The season concluded with Imisi emerging as the winner.
Babatunde highlighted the challenges of content piracy in Africa’s entertainment industry, emphasizing the need for stronger measures to protect creative work and ensure that content creators and platforms are fairly compensated.
Her insight underscored the importance of enforcing intellectual property rights and the critical role of innovation and strategy in safeguarding Africa’s rapidly growing creative economy.
