By Hassan Sanusi
Usher is resisting constant ‘pressure’ to ‘rush’ through work on his next album.
The ‘OMG’ star is determined to take his time working on his eighth album – the follow up to 2012’s ‘Looking 4 Myself’ – and wants to use his current ‘UR Experience’ tour to ‘reconnect’ with his audience before returning to the recording studio.
Asked if he’ll record while on the road, he said: ‘I found myself feeling pressure to rush it and put out an album, and all of a sudden, I just realised; I’ve been doing this long enough to really get it right.
‘So on my eighth studio album, I thought it would be better for me to go out [on tour], feel my audience, reconnect, take some of that, and then go back and finish it up.’
And the 36-year-old star also admitted he thinks there is a ‘pressure’ on artists to do something unusual with their new music, such as releasing albums without warning or relying heavily on social media.
He told Vulture.com: ‘There’s a pressure to cross-market and make sure that all the avenues through which you can reach a consumer make a connection. Musically, emotionally, branding, all of those things together, that’s what makes you significant in this time.’
