Today, with music streaming everywhere and songs becoming popular in just 30 seconds or less. Nigerian music uses producer tags, which are short sounds or phrases at the start of songs to catch listeners’ attention quickly. These tags are important because they show who made the beat and help set the mood of the song right from the beginning.
When you hear an audio drop at the start of a song like “Tune into the King of Sounds and Blues,” “Yo! Rexxie pon this one!” or “Sarz on the beat”, it’s more than just a brand name. It’s a familiar sound that fans recognize, gets them excited, and often becomes the first thing they sing along to before the artist even starts.
Not long ago, Nigerian producers worked behind the scenes and didn’t get much attention. Now, they are as well-known as the singers and artists they work with. Their producer tags, short sounds or voices in songs have become like audio logos that show the song’s style and quality, even before the music starts.
From TikTok anthems to club bangers, the following are the signature tags that have dominated the 2020s so far, along with the architects who created them:
P. Prime – “P!” or “Giddem”
P. Prime’s producer tag “P!” or “Giddem” is crisp, clean, and commanding, serving as a signature stamp of contemporary Afrobeats excellence; known for crafting both infectious dance tracks and Grammy-level collaborations, he has worked with top artists across the scene, consistently delivering hits that showcase his polished, cutting-edge sound.
P.Priime has worked with top artists across genres, showcasing his versatility and impact in the industry. He co-produced tracks on Wizkid’s Grammy-nominated Made in Lagos album and contributed to the Morayo EP. For Rema, he produced major hits on the HEIS album like “March Am” and “Azaman.” He’s also produced songs for Fireboy DML, including “Bandana, ft Asake” and collaborated extensively with Olamide on tracks and the Carpe Diem album, also recently produced Tyla’s ‘Dynamite’, and Asake’s ‘Badman Gangasta’. Additionally, he contributed to Burna Boy’s Black Panther: Wakanda Forever soundtrack and has worked with many others such as Ayra Starr, Davido, Bella Shmurda, Teni, and Joeboy.
London – “London!”
known for his crisp, clean beats that blend Afrobeats, UK sounds, and pop into globally appealing tracks. His signature tag, “London,” has become synonymous with contemporary Afrobeats excellence. He’s known for producing sounds for Rema, Ayra Starr, Mavin acts, amongst others.
London co-produced Rema’s global hit “Calm Down,” ‘ Ozeba’, and worked on Ayra Starr’s “Bloody Samaritan.” He contributed to Tiwa Savage’s “Koroba,” Wizkid’s “Gyrate,” and Selena Gomez’s “Calm Down” remix. He’s also collaborated with 6lack, Ladipoe, and Crayon, highlighting his versatile sound. He also won the ‘Producer of the Year’ award at the 2025 Headies award ceremony.
Magicsticks – ‘Tune into the King of Sounds and Blues‘
Known for his distinctive producer tag, “Tune into the King of Sounds and Blues.” He gained mainstream recognition in 2020 with his production on DJ Neptune’s hit single “Nobody,” featuring Mr Eazi and Joeboy.
Magicsticks is renowned for his extensive work with Nigerian artist Asake, producing, mixing, and mastering all 12 tracks on Asake’s debut album, Mr. Money with the Vibe, an album that featured tracks such as Joha, Terminator, Omo Ope, PBUY, Nzaza, and Dupe. Most Asake fans and Music lovers are already familiar with his ‘producer tags’ as most of Asake’s songs you get to hear ‘Tune into the King of Sounds and Blues’. His production credits include hits like Tiwa Savage’s “Stamina”; Davido’s “Unavailable”; and Young Jonn’s “Aquafina.
Rexxie – “Yo! Rexxie Pon This One!”
His signature producer tag, “Yo, Rexxie pon dis one,” has become synonymous with high-energy, dance-inducing beats.
Rexxie’s signature production shines on Naira Marley’s street anthem “Tesumole” and the viral hit “Ko Por Ke (KPK)” with MohBad. He broke through with Chinko Ekun’s “Able God.” Rexxie also produced Zlatan’s defining “Zanku (Legwork),” and contributed to Burna Boy’s Grammy-winning album Twice As Tall with “Comma” and “Bebo,”. Rexxie is known for serving us sounds that relate to the trenches. ‘Yo! Rexxie Pon This One!’ is a tag that we all heard frequently when listening to songs, especially when it comes to Naira Marley’s or Zlatan’s songs.
Tempoe – “MÄD!”
Tempoe is known for his sharp, stuttering tag “MÄD!”, a signature sound heard at the start or end of many of his productions. He rose to international fame with CKay’s “Love Nwantiti”, a global Afrobeats hit.
He’s also behind major tracks like Omah Lay’s “Godly”, Joeboy’s “Door” and “Alcohol (Sip)”. In 2022, Tempoe produced and featured on Victony’s “Soweto”.The song “With You” by Davido featuring Omah Lay off Davido’s ‘5ive’ album was produced by Temope.
Niphkeys – “Niphkeys!”
His signature sound has been key in shaping the street-pop and Afrobeats landscape since he broke out in 2020 with hits credited to his name like Naira Marley’s “Koleyewon” and Zinoleesky’s “Kilofeshe,”. Since then, he’s become a key collaborator for Marlian Music, producing standout tracks for Zinoleesky and Mohbad, including “Mapariwo,” “Rocking,” and “Feel Good.”
His production credits also include Zlatan’s “Ale Yi,” Lil Kesh’s “Don’t Call Me” (with Young Jonn), and contributions to Asake’s Ololade Asake EP. In 2022, he worked on Omah Lay’s debut album Boy Alone, further proving his versatility and growing impact in the industry.
Ozedikus – “Ozedikus Nwanne”
Ozedikus, recognized by his distinctive tag “Ozedikus Nwanne,” is a key producer in the Nigerian music scene. He blends Afrobeat with modern sounds and has worked with top artists like Rema (“Dumebi,” “Woman”), Oxlade (“Ku Lo Sa”), Tiwa Savage, Teni, Balqbonez, Badboy Timz, and Ladipoe, showcasing his versatility.
Just recently in 2025, he co-produced “One Condition” by DJ Tunez featuring Wizkid and Fola. The track mixes Afrobeat soul and R&B, with Ozedikus’s production adding soulful saxophone and Afro-fusion percussion to complement the smooth vocals.
“Yodibs!” – Yodibs!
Yodibs, known for his distinctive producer tag, which is his name ‘Yodibs’, is a leading Nigerian music producer celebrated for his dynamic street-pop and Afrobeat-infused sound. He is best known for his frequent collaborations with Seyi Vibez, producing hit tracks like “Chance”, “Dejavu,” “Shazam,” and “Karma,“ which have played a major role in shaping the modern street-pop scene in Nigeria.
He has also collaborated with other Nigerian artists like Olamide, Zlatan, and Portable, helping shape the sound of modern street-pop and Afrobeat music.
These days, producer tags aren’t just a way to introduce a song; they’re part of the whole song.
Some tags even get remixed, sampled, or turned into memes, showing how important they’ve become in music culture.
Next time you hear producer tags like “Yo! Rexxie Pon This One!” or “Sarz on the beat, baby!” don’t skip them. These tags are like a shoutout to the producer and help set the mood for the song. People have come to expect these little sounds because they build excitement and show the song’s style before it even begins.
