Steve Babaeko, CEO and Chief Creative Officer of X3M Ideas, will be speaking at NECLive 2025. Since founding the agency in 2012, he’s grown it into one of Africa’s most successful advertising firms, operating across six African markets and delivering campaigns that blend creativity with cultural insight.
A former president of the Association of Advertising Agencies of Nigeria and the only Nigerian on Adweek’s 2019 list of 13 Global Creative Leaders, Steve has built a reputation for promoting authentic African narratives. His commitment to mentoring young creatives and advocating for African representation in global advertising continues to shape the industry.
Steve Babaeko will speak at NECLive 2025 alongside other leading voices in the creative industry. Visit www.nec.ng to register or see who else will be at the event.
