A Los Angeles-based rock band, OK Go has only done the previously unthinkable and made a four-minute music video from just 4.2 seconds worth of content like it’s nothing.
Titled ‘The One Moment’, off their fourth album Hungry Ghosts, the music video’s creative concept makes no sense at first.
But when you watch it, only then do you appreciate it. Probably get to like the song itself too while at it.
Directed by band singer and guitarist, Damian Kulash, the video’s made up of 54 coloured salt bursts, 23 blown up paint buckets and 128 gold water balloons.
And to capture all of that fun, the crew shot the footage simultaneously using seven separate cameras.
Afterwards, the scenes were replayed at varying slow motion speeds, thus achieving a four-minute music video in four seconds. Soft work.
Now, imagine all the millions a Nigerian music video production would save by adopting this method.
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