Label: Kennis
Sound Sultan has a way with skits. And that’s not all. He has a way with words too! And he has mastered the elements of literature, so much that in no time, most career rappers were already looking up to him for poetic certification.
But in showbiz, talent is not always the sole key to success. And, quite ironically, the sultan of sound had suffered one failed album (his second album, Textbook) where most acts with questionable talents were recording hit after hits.
READ: Sound Sultan announces 7th studio album ‘Out of the Box’
His third album (his second for Kennis Music) interestingly saw him sticking to his formula, fully aware that it was a make-or-mar album. That’s exactly what stands out true talents from wannabes; or, in vernacular parlance, ‘abinibi’ from ability.
On Naija 007, it is clear to see that Sultan is only keen about making music how he best knows how to: coating conscious, confrontational lyrics with several layer of satire that even the subjects of his subtle attack will unknowingly nod their heads to his tune. Sort of asking someone to go to hell in such a way that he’ll look forward to the journey.
Because of the theme, poetry, satire and at times anger on this album many put him in Fela’s shoes, a trend which started with his first album ‘Kpsheww: sound of a frustrated mouth’ which contained the classic satire ‘Jagbajantis’.
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