Every once in a while a groundbreaking product/technology or innovation comes along that changes everything….
- The Light bulb
- The Computer
- The Internet
- Mobile Phones
- Social Media
I am here to open up a revolutionary technology that will redefine our entire media landscape in Nigeria and across Africa.
Televised events from sports, political rallies, awards shows and live musical concerts are global phenomena uniting our world:
- About 2 weeks ago, an estimated global TV audience of 180 million in over 200 territories tuned in to see FC Barcelona beat Juventus 3-1 in Berlin.
- The 57thannual Grammy Awards on Feb. 8 were watched by 24.8 million viewers with 7.5 million streaming live
- Super Bowl XLIX on Feb 1 is the most-watched show in U.S. history with114.4 million viewers and 2.1 million who watched the game via live stream
WHERE WE ARE
- Most of us watch premier league matches week in week out;
- APC/PDP campaign rallies were televised live on different channels prior to 2015 elections;
- An increasing number of people log on to watch the monthly RCCG Holy Ghost convention every month apart from hundreds of thousands of people who physically attend
- What entertainment event do we watch live on TV or stream live week in week out or even once in a month on a regular basis? Sadly, none!
- Okay…we do not organize entertainment shows on regular basis?
- In the last 12 months, we have had major entertainment events that pulled thousands physically to the venue such as:
The Headies, Ay Live Happiness edition 2015, Rhythm Unplugged, Warri Again (Easter, October, December, May editions), Bovi Man on Fire, Love Like a Movie, NECLIVE, Future Awards, Yaw Stage Play, Afrima, Nigerian Entertainment Awards, Ghana Music Awards, Corporate Elite Night, Davido and Friends concert, BasketMouth Uncensored, Ali Baba January 1st Show, Jimmy’s Jump Off, Akpororo vs Akpororo, Kwam 1 Live Unusual Concert, Olamide Live In Concert, KCee Festac Show, Dr Sid’s wedding, Paul ‘P-Square’ Okoye’s wedding and StarTrek
Out of these 24 events only three, The Headies and Paul “P-Square” Okoye’s wedding and the Ghana Music Awards were Live.
Tens of millions would have watched these events live on television.
This is terrible. How do we save the day?
WHAT WE NEED TO DO
We’re in a desert and it’s time to build our own Dubai.
Now is the time to create significant impact in our society and culture by providing regular live entertainment contents on television and online. The outstanding creativity and exceptional talents of our stars must be televised real time. It is time to make meaningful progress in the way we consume entertainment content. It is time to catch up with the rest of the world.
We are changing Primetime (7-10pm) on television during the weekend to #realtimetv.
An estimated 21 million Nigerians and six million Africans will watch live contents every weekend on #realtime. This is an unprecedented number in terms of eyeballs in Nigeria.
We will deliver live entertainment content to your TV screen and Internet enabled device all across the continent of Africa
We have acquired an amazing technology to achieve this:
This is the very first OBVan dedicated to broadcasting entertainment content live on TV screen and online in Nigeria. An Obvan with massive capacity and loads of outstanding features, yet compact in a brand new 2014 Mercedes Benz Sprinter.
Some of these features are:
- Full HD production;
- C-Band Uplink;
- Live Streaming;
- Up to 16 camera production;
- Replay/slow motion features.
This will surely create pure magical moments.
But the most important part is how it fulfills the purpose for which it was conceived
Ans: people who create the best contents in Nigeria cannot afford to pay for good quality live broadcast on a regular basis…invite AY to talk about how difficult to get sponsorship for events and pay for live broadcast
It cost N9 – N12 million to broadcast live for three hours
People know when the event is taking place and will find a way to watch…premier league
Instagram of 5 major nigerian artistes
Top Youtube views of Nigerian artistes music videos… how bad is our internet…
When an artiste like D’banj tweets about a major event, most of his fans stay glued to his social media platforms to get gists, updates and so on, creating a live broadcast experience around such events enables D’Banj’s fan to experience the fun and excitement of the show live and continuous interaction on social media
Despite the fact that Internet service is epileptic, Nigeria had the highest internet penetration growth in the world in 2014 with 16.2% growth. According to Wikipedia, Nigeria is ranked number 8 in the world, well ahead of United Kingdom, Spain and France. Nigeria has over 65 million internet users.
You can confirm this by the number of people who have watched the following videos on Youtube:
- Tiwa Savage’s Eminado: 10,077,494 views
- Yemi Alade’s Johnny 21,099,858 views
- Mavin Crew’s Dorrobucci 9,548,705 views
- Korede Bello’s Godwin 236,569 views
Our Internet service is poor, yet millions flock to YouTube to watch these videos over and over again
There is a new generation of online content consumers who are craving for this experience as often as possible
REALTIME.NG
Realtime.ng.com provides the much-needed platform for fans to connect and watch entertainment contents online for free.
Benefits of Live Event Coverage for Promoters
- Wider audience
- More engagement with fans
- Better sponsorship potentials
- Revenue generation opportunity
Cost Analysis of TV Promo
N
One Minute of Promo on HipTV 250,000
Promo runs 10 times daily 2,500,000
10-Day Promo Run 25,000,000
This year alone, we have committed airtime worth over N1, 2billion to support 25 entertainment events. Imagine if half of this was paid for? We run free promos simply because the promoters cannot afford to pay.
How does this become a win-win situation for everyone? The guy watching, the promoters, the broadcast partner and the advertisers?
Popularity of The Platform
DSTV platform is a very viable platform…
The guys who don’t own a decoder find a way to watch. That is why the streets were empty during World Cup final and Champions League Finals. The English Premier Popular here on account of the fact that viewers and sport lovers find a way to watch.
We have also have partnerships with major terrestrial channels such as STV and Galaxy to co-broadcast events when the need arises or when a client is ready to bear the cost.
HOW IT BENEFITS EVERYONE
HipTv
When we cover live events, it gives us the opportunity for advertisers to come in and enable us cover our operational cost effectively while exposing the content to as many people as possible.
Advertisers
It gives the advertisers 20 times more guaranteed eyeballs of the right target with millions watching online and on traditional TV and engages an unbelievable number of audience online.
Promoters
For Promoters, aside from taking their event to an extraordinary level it provides a remarkable opportunity to sell the event to sponsors. Promoters can also jointly make money from advert sales once production operational cost is covered.
The ultimate champion is the guy watching at home. Who may be out of town or may not be able to afford a ticket to the show or concert, yet sits in the comfort of his living room to digest contents free of charge.
HOW TO PARTICIPATE
Event Promoters
Notify us at least 90 days to your event.
Advertisers
Schedule commercials for 29 events we will broadcast live in 2015.
Only 30 spots are available for each event.
#Realtime is 7pm-10pm Saturdays and Sunday.
We believe this will be awesome for the entertainment industry.
THANK YOU.
