By Abiodun Omigie
Etisalat Nigeria last weekend launched the Etisalat Cloud 9, a first of its kind music platform that offers unique end-to-end experiential music performances from upcoming breakthrough artists and legendary iconic musicians. The event was held at Villa Medici, Victoria Island, Lagos with celebrity guests such as Toke Makinwa, Wunikan Mukan, Tokini Peterside, Cecil Hammond, Olisa Adibua, in attendance and performances by Afro Juju legend, Shina Peters and rising R&B star, Seyi Shay.
The music platform combines a unique experience of quality music, an interactive magazine for tablet devices and a rich social opportunity at the sessions with individuals and business executives on the Etisalat network. The platform will feature fully acoustic musical performances around the country following the launch in Lagos
Afro Juju king, Shina Peters, took guests at the event to Cloud 9 as they went down memory lane with each song. R&B singer, Seyi Shay also put up an outstanding performance as she entertained guests using a live band performing some of her singles such as the popular, ‘irawo’. She also gave the audience a sneak preview of some unreleased material which got her a standing ovation.
Chief Executive Officer, Etisalat Nigeria, Steven Evans, said, ‘There has been a demand for businesses to create unique platforms to effectively showcase their brand essence and provide opportunities for better connection with customers. The launch of Etisalat Cloud 9, our official contemporary music platform has been developed to showcase the celebrated musicians alongside the rising stars of the music industry while providing exclusive music content to the Nigerian industry’.
Ebi Atawodi, Head, High Value Events and Sponsorships, Etisalat Nigeria, further explained that Etisalat considers music as an important and strategic platform for engaging customers. ‘Etisalat Cloud 9 forms a perfect continuation of our existing Youth/Mass Music Road show, Cliqfest, our flagship property, Nigerian Idol and our newly acquired music property, Lagos Jazz Series. Music is also a platform that resonates deeply with Nigerians and we intend to use this platform to create a richer experience with our customers using the Cloud 9 platform – the Sessions, the Parties and our official Etisalat Cloud 9 magazine’ she said.
Check out for some more pictures below…
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