Africa’s biggest reality TV show, Big Brother Naija (BBNaija), emerges as the ‘Most Popular Event’ at the NET Honours Class of 2022 Award. This feat would make it the show’s third consecutive win for the category at, the world’s most prestigious verified audience data-based awards, NET Honours.
Debuted in 2013, NET Honours is a special recognition award presented to recognise Nigerian entertainment industry stakeholders that continually shape conversations in the Nigerian entertainment space.
The CEO of ID Africa, Femi Falodun, revealed, “NET Honours provides useful data on popular culture trends and the interests of urban youth in Africa. The platform is a valuable source of insights for brands, organisations, and governments that are trying to understand young Africans and their digital media consumption habits.”
BBNaija, continually shaping conversations among Young Africans, beat other renowned Nigerian events, Gulder Ultimate Search, Headies, Nigerian Idol, AMVCA, and LivespotX Festival, in its NET Honours ‘Most Popular Event’ award category.
The show’s host, Ebuka Obi-Uchendu, also emerges as the most popular Nigerian media personality, as well as the most searched Nigerian media personality in the NET Honours class of 2022.
Ebuka was a Big Brother Naija Housemate in 2006. Through his affiliation with the career-making reality TV show, BBNaija, he is fast becoming one of the most honoured Nigerian media personalities.
Aside from influencing Ebuka’s momentum career growth, BBNaija has also transformed the fortunes of many ordinary Nigerians.
The Plaqad Big Brother Naija Report dedicated to analyzing, documenting, and reporting the opinions of BBNaija viewers, further revealed the economic, social, cultural, and digital impact of the Big Brother Naija show on Nigeria. Thus, it’s of little surprise BBNaija emerges as the NET Honours Most Popular Event.
See here the full list of winners in the NET Honours Class of 2022.
Data for NET Honours is sourced from a comprehensive database of over eight million users who have engaged with Netng via the websites, social media accounts, and email newsletters within a 12 months calendar period.
