Iyin Aboyeji, one of Africa’s most brilliant young entrepreneurs, and co-founder of Andela and Flutterwave, has stressed the need to tell the Nigerian story through indigenous creatives to a global audience harnessing the power of technology.
He made this statement at the eighth edition of the Nigerian Entertainment Conference (NECLive) that was held this evening. He spoke on the subject matter The Futuristic Bold Bets: Building Ventures in African Entertainment.
During his speech, he explained the extreme importance of investing in the local industry creatives, empowering them to attain a sense of value in self and their art to help project stories and works from the local entertainment industry to the global audience while fully monetising their skills.
To achieve this, he noted three models that must be adopted to help position the entertainment industry: breaking the barriers of content creations using tech channels, a better organisation of the industry to ensure the availability of talents and resources at all times and locations across the country, and expanding the distribution channels to reach global audiences on indigenous platforms while cutting out middlemen.
Aboyeji also hinted at the huge potential that existed in collaborations between tech and entertainment, explaining that the time was right to make investments in talent, technology, and platforms that could solve the problems currently plaguing Nigeria’s entertainment industry.
”The partnership between innovation and creativity is the biggest partnership we can create to take back our country, to make NIgeria the pride of Africa once again,” said Aboyeji. “We have to design our industry along the lines that allow us to express and at the same time reduce the barriers to entry.”
