Music executive Femisoro Ajayi has opened up about his decade-long professional relationship with Nigerian rapper and actor Falz, highlighting the importance of understanding an artiste’s vision in building a successful working partnership.
Speaking during a panel session at NECLive 2026, Ajayi said his approach to working with Falz has centred on understanding the artiste’s ambitions, supporting his creative direction and offering guidance when necessary.
He explained that their working relationship has not been particularly challenging because he prioritises aligning his professional decisions with Falz’s creative goals rather than imposing his personal expectations.
Ajayi also noted that an artiste’s mindset and financial circumstances can influence career decisions, available opportunities and professional positioning.
According to him, understanding an artiste’s mental and financial situation is essential to effective career management, as it helps guide decisions about opportunities, growth and long-term development.
His reflections highlighted the importance of trust, communication and a shared understanding of creative ambitions in sustaining long-term relationships between artistes and their management teams.
