At a time when Africa’s creative industries are gaining global recognition, the NECLive 2025 lead address titled The Future of Africa Is Creative will explore why the continent’s economic growth is increasingly tied to its creators. In it, Atinuke Babatunde, Head of Content at MultiChoice Group, will discuss how Africa’s creative sector goes beyond entertainment to become a strategic economic driver. Participants will learn how creative industries can generate jobs, build global brands, and help reshape Africa’s narrative on the world stage.
Atinuke Babatunde brings deep experience in content strategy and creative enterprise, offering practical insights into how creators and organizations can leverage Africa’s cultural and creative assets for lasting impact.
This keynote address will take place at NECLive 2025 on Friday, November 28, at 9:00 AM at Landmark Events Centre.
