By Osagie Alonge
In an effort to add some extra spice to the MTV Base Block show airing on Silverbird TV, MTV Networks Africa and STV have introduced a series of brand new Nigerian content to fuse with their early-evening programme line-up.
Starting in July 2011, the shows will include a host of Nigerian themed music and lifestyle programmes and the partners’ first ever Friday night entertainment show, which will all be filmed on location in STV’s Lagos studios.
MTV Base Block will now include ‘The Official Club Chart’ – a weekly Nigerian club chart mixed by top Nigerian DJs, ’Street Request’, – a weekly request show, ‘Base IQ’, – the music quiz game and ‘MVP’ which will contain more local content.
However the highlight of the show is the yet-to-be named Friday night gig which will entertain Nigerian stars and celebs. Kicking off on Friday, July 5, 2011, it will be hosted by a top Nigerian celebrity and co-hosted by the popular VJ, C-Von
‘We are thrilled to work with STV to elevate the MTV Base block to the next level by introducing relevant and edgy programming that is tailored squarely for the Nigerian youth audience’, Senior Vice President & Managing Director, MTV Networks Africa, Alex Okosi comments.
‘STV is very proud to partner with MTV on this venture as not only are they a global brand but one that caters for the youth market which constitutes over 60% of the world’s population. It’s a market that STV believes in and caters for via our content on TV. Together STV and MTV are providing quality content on TV for the youth of Nigeria’, Guy Murray-Bruce, President, Silverbird Television explains.
