Ever wondered how to build a successful business by maximising your profits and utilizing the resources available to you?
Well, we attended the business training hosted by MTN and Google on Friday in Lagos and here are five tips we think you’ll be grateful for:
- Get online
That’s obviously the first thing! You can’t own a business these days and not be online. Be it a website, Instagram, Facebook or Twitter, you just have to get online. Google also offers tools like Google My Business, a tool that provides SMEs with a free listing and simple website that will help them pop up on Google searches and drive traffic to their businesses.
- Mobile is key!
It’s great to get a website, but always note that the website has to be optimised for mobile because according to research we read recently, 50% of people expect a site to load in less than two seconds. Google’s tool, Test My Site helps with this. It is a free, online tool that helps businesses with their websites.
- 3. Ads never hurt!
You have to promote your business! Push, push, push!! Paid ads using platforms like AdWords will help your businesses reach lots of potential customers all over the world. With this, when people search, watch videos, and browse online content relevant to your business, you pop up!
- Google and MTN’s other gems! You’re Welcome!
There are also other tools like Shopping Ads that provides image-based ads and Global Market Finder that analyses data from Google Search, Translate and AdWords.
- If you’re in need of other priceless gems, attend another one of MTN’s trainings!
With exciting activities like the ManInTheBox, MTN’s collaboration with Microsoft for SMEs and this training with Google, MTN has a lot of things planned for businesses across Nigeria and we can’t wait for the next opportunity to get more gems!
Ready to take on the world?
Yeah, we are too!!
