The Lagos State Signage and Advertisement Agency (LASAA) has been confirmed as the Media and Out-of-Home (OOH) Partner for NECLive 2025. This strategic partnership highlights the critical role of physical advertising infrastructure in amplifying the creative economy’s message.
LASAA’s involvement with NECLive 2025, themed “Powering Africa Through Creative Enterprise,” will focus on the convergence of digital and physical media spaces. Their expertise in regulating and managing Lagos’s OOH landscape makes them a key contributor to brand visibility and marketing strategies for the creative sector.
NECLive 2025, themed “Powering Africa Through Creative Enterprise,” holds on Friday, November 28 2025, at Landmark Events Centre, Lagos and has attracted over 50 speakers, panellists, moderators, and performers.
The conference hosted by Bolanle Olukanni and Tee A will feature a stellar lineup of speakers, including renowned creatives like Ayo Maff, Timi Dakolo, Folu Storms, Nora Awolowo, KieKie, Yolanda Okereke, and Gaise Baba and industry titans like John Ugbe, CEO, MultiChoice West Africa; Steve Babaeko, Founder, X3M Ideas; A’isha Umar Mumuni, Chief Digital Officer at MTN Nigeria; Chris Ihidero, CEO of PinPoint Media; Kene Okwuosa, co-founder of FilmHouse Group; Audu Maikori, Founder and Chairman of Chocolate City Music Group.
NECLive 2025 is produced by Nigerian Entertainment Today and the Africa Creative Foundation, in association with ID Africa, BHM, and Huce Valeris, with sponsorship from MultiChoice, MTN Nigeria, First Bank, and The Macallan.
Register now: www.nec.ng.
