Chris Ihidero has described the partnership between international streaming services and Nollywood as a testament to the value of the Nigerian movie industry.
Speaking with CNN MarketPlace Africa, the CEO and Founder of PinPoint Media said it is a recognition of the industry’s value.
Global streaming revenue is expected to rise to $100 billion in the next four years according to Digital TV Research and the veteran filmmaker believes global reach is one of the many benefits of streaming platforms for Nigeria’s economy.
He said: “What the partnerships with international streaming services have done first and foremost is to show value. That association immediately ascribes quality to you and raises your value proposition.
“It is removing all the shackles around creativity; it’s saying that nothing is impossible.”