In Nigeria’s growing music scene, one brand has always been important in showing future music stars, which is MTN. From 2008 to 2016, the famous Project Fame West Africa was not just a singing contest; it was a cultural event that kept millions watching every week.
People all over Nigeria and West Africa watched regularly, cheering for their favourite contestants and seeing raw talent turn into well-known names like Iyanya, Chidinma, and Praiz. MTN’s Project Fame created not just stars, but also a legacy of helping artists grow from the beginning of their career to propel them to the top in the music industry.
The show had a big impact, not just during performances. It created unforgettable audition moments that became very popular online, like the famous “Don’t provoke me to anger” clip and other hilarious performances from people auditioning for the show. What is an audition without comic relief? I don’t think it’s possible. Some of the people auditioning have knowingly or unknowingly made us, the viewers, laugh out loud numerous times while watching them.
It was more than just a stage; it was a music school. With the help of experienced people like Tee-Y Mix, Bibie Brew, and the very dedicated Uncle Ben, contestants learned about performing, being professional, and mastering their singing. Uncle Ben’s tough but caring teaching style became well-known, helping new singers become skilled performers.
Now, MTN is launching something new with the Next Afrobeats Star (NAS), an all-new talent platform designed for the growing popularity of Afrobeats. This one is unlike the original version, where the renditions will not be covers. Contestants will perform original songs written by established producers like Sarz, P. Prime, Puffy Tee, and Andre Vibez.
This is where the artistes develop their original sound and style. This will bring stiff competition: the winner will enjoy an exclusive record deal worth $100,000 with ONErpm and U-Records, among other things, and mentorship by best-in-the-industry A&R gurus on how best to further their career.
But the NAS is not only a competition — it provides launching points for serious music careers. Contestants are taught about branding, production, and distribution, so by the end of the program, they have an all-encompassing education on the business. MTN isn’t producing another show; it’s building the future of Afrobeats. Rising stars who are interested in becoming part of this revolution can begin by sending ‘NAS’ to 13013 using an MTN line.
