Urbane music show HipTV last night rolled out its own 24 hour channel on cable platform HiTV.
In an interesting deal that’ll bring the programme to a wider audience in Nigeria and the UK, HipTV producers and HiTV are partnering to deliver superior entertainment news content to consumers, says Executive Producer Ayo Animashaun.
Sources tell us the discussion ‘has been on for a while’ and that the partnership, is happening at an important time for both organisations. HiTV is eager to push up the volume of its entertainment content; as the company’s management prepares to hands off sports. And HipTV, an E-type show that prides itself as ‘a break from the norm’, is in search of reliable audiences for its bouquet of shows.
‘It’s a partnership that should have happened a long time ago’, an insider tells us. ‘And both Animashaun and Toyin Subair are happy it’s finally happening’.
Hip TV Channel 9 began programming at 8PM Nigerian time yesterday May 31. Animashaun, who’s also the founder of Hiphop World Awards and Hiphop World Magazine tells us ‘It’s a dream come true’, adding that ‘viewers should brace up for unprecedented programming and the kind of variety they’ve been asking for’.
The new channel will be dominated by news from the world of entertainment, video profiling, documentaries, interviews and other Hip TV regulars like ‘Caught Out There’, ‘I Thought You Knew’ and ‘Dead Curious’.
Other details of the partnership were not immediately available.
2 comments
As a nigerian artiste, I view this as a new revolution for nigerian hiphop.
hitv is becoming worst and it it not even working any longer pls toyin d boss do something in thisjuneand july 2012