By Chrysanthus Ikeh
The mobile clubbing platform will debut in Enugu State, popularly known as ‘The Coal City State’, on Friday, April 25 and Saturday, April 26, 2014.
According to Senior Brand Manager at Gulder, Onyeka Okoli, ‘Enugu is a special destination for us and we want the connection between Gulder and our friends in Enugu to be a fusion of a fully packed entertaining night with world-class performances. The idea is to take this club experience from city to city to engage and excite our consumers, and it’s Enugu’s turn to witness the spectacle of Club Ultimate.’
Marketing Manager, Gulder, Emmanuel Agu, says ‘It’s an honour to be able to share this life-changing experience with Enugu. Gulder continues to dominate experiential activations nationwide and I’m confident that Club Ultimate will go down as the greatest event Enugu has seen yet.’
Although the organisers are yet to announce details of hosts, venue and performers, rumours have it that the regular east coast artistes, Phyno, Ill Bliss, Raw, and Tony One Week are top contenders.
The club, which first debuted in Port Harcourt in 2013, has hosted the likes of Genevieve Nnaji, Dr SID, Jay Jay Okocha, Tee A, Alex Okosi, D’Banj, Denrele, Tee-Y Mix, Kunle Afolayan, Yaw, JJC, Weird MC and several others.
Club Ultimate is an innovative event, which transforms ordinary venues into a virtual club of urbane cabaret, DJs spin-off and unusual acrobatic performances invoking the wow effect. The fictional becomes reality, making it the most exciting clubbing event ever experienced in each region.
Gulder Club Ultimate goes to Enugu State
