Fashion designer and entrepreneur Sheye Oladejo has been confirmed as part of the NECLive 2026 lineup, bringing her experience in luxury womenswear, fashion entrepreneurship and brand development to the annual entertainment industry gathering.
Through her eponymous label, Sheye Oladejo has developed a fashion business spanning bridal couture and ready-to-wear, with a distinct approach to designing for the modern woman. Her work reflects the intersection of craftsmanship, personal expression and the business of building a recognisable fashion identity.
She is also the founder of SCQUEEZE by Sheye Oladejo, a label whose collections include Backbone (2016) and Boca Magic (2020). These projects form part of her wider creative journey and demonstrate her engagement with fashion as both an artistic practice and a commercial enterprise.
One of her notable brand moments came with the “BN Suit”, first worn by the designer at the BellaNaija Style Digital Summit in 2023 before being made available for purchase. The move offered an example of how a personal style statement can evolve into a product, connecting visibility, design and commercial opportunity.
Oladejo’s work places her within a growing conversation about Nigerian fashion founders building businesses around distinctive creative perspectives while navigating the demands of production, positioning and consumer engagement.
Her inclusion in the NECLive 2026 lineup adds a fashion industry perspective to the gathering, highlighting the entrepreneurial thinking and brand-building strategies shaping Nigeria’s wider creative economy.
