Nigerian brands appear to think so.
In a new edition of Brand Essence magazine, the rapper-comedian is described as ‘FalztheBrandguy’ for his many endorsements.
From Coca Cola, to MTN, Cheki, Webmall, MTVBase, Remy
Martin and others, Falz’s exceptional act that combines music and humour is attracting a key consumer segment – the youth.
And it’s likely he’s just beginning.
