DJ Obi has called for a stronger connection between Nigerian artistes and their local audiences, saying international success often makes it difficult for fans at home to access the performers they helped build.
Speaking during a panel session at NECLive 2026, Obi acknowledged that artistes naturally outgrow their original markets as their careers expand, but said this can create a disconnect between performers and their home audiences.
He cited Canadian rapper Drake as an example, noting that booking the international superstar for performances in Canada had become difficult despite the country being his home market.
Obi said a similar situation was developing in Nigeria, where fans increasingly have to wait for special occasions to enjoy performances from some of the country’s biggest artistes.
He pointed to Davido’s planned December activities as an example of an opportunity for Nigerian audiences to reconnect with their favourite performers.
According to Obi, successful artistes should also see local performances as an opportunity to give back to the audiences who supported their growth.
