Nigerian DJ and entrepreneur Obinna Levi Ajuonuma, popularly known as DJ Obi, has been confirmed as a panellist at NECLive 2026, bringing his experience in nightlife, music curation and cultural entrepreneurship to conversations about the business of Africa’s creative economy.
DJ Obi first attracted international attention in 2016 when he undertook a Guinness World Records attempt for the longest DJ set, performing for 240 hours. The feat became a defining moment in his career, but his work has since expanded beyond DJing into building platforms that connect music, people and culture.
As the founder of Obi’s House, DJ Obi has developed a platform within Lagos’ nightlife scene that brings together established performers, emerging talent and audiences seeking new musical experiences. The initiative has grown beyond a conventional nightlife gathering, creating space for music discovery, community and cultural exchange.
His involvement with Homecoming, a cultural platform connecting African and international creatives through music, fashion and contemporary culture, further reflects his interest in creating experiences that bridge audiences and expand the reach of African creativity.
DJ Obi’s career illustrates how entertainment entrepreneurs can build value beyond individual performances by developing recognisable platforms, cultivating loyal communities and creating experiences that audiences want to revisit. His work also highlights the growing relationship between nightlife, music discovery and the wider cultural economy.
At NECLive 2026, he will join fellow industry professionals to contribute to discussions on cultural entrepreneurship, audience engagement and the business of transforming creative influence into sustainable ventures.
His participation adds the perspective of a practitioner who has worked across music, events and community-driven experiences to the event’s programme, as the African entertainment industry continues to explore new models for building cultural brands and reaching audiences.
