READ: Skales MUST pay N5bn to exit Baseline Music contract
Dear “upcoming” artiste, you’re a startup. Not facebook not google, a startup.
— Brian INK Edwards (@INKedwards) June 2, 2016
A small scale startup business doesn’t instantly hire a ton of staffs and have a luxury official car in its first week. Cost overhead
— Brian INK Edwards (@INKedwards) June 2, 2016
When new labels stop approaching this as a music video and approach this as a proper business. Things will be better
— Brian INK Edwards (@INKedwards) June 2, 2016
The investors are mostly successful witty entrepreneurs. Why music is approached differently is beyond me. They get greedy advisers always
— Brian INK Edwards (@INKedwards) June 2, 2016
Pay artiste x 2mill for a feature, video director y 3mill, you promote 3mill. what’s the get back plan? Why won’t the contract be slavery
— Brian INK Edwards (@INKedwards) June 2, 2016
The artiste is just a creative who wants to change his life but there needs to be logic. Art must honestly meet business and face reality.
— Brian INK Edwards (@INKedwards) June 2, 2016
You’re a startup… artistes and investors need to be educated on these things and understand the need for a unified vision
— Brian INK Edwards (@INKedwards) June 2, 2016
Its debt… if you come to me with an idea and I invest 20mill, its now my business, i’ll give you a position. Same with art, they own you.
— Brian INK Edwards (@INKedwards) June 2, 2016
It’ll play out over and over again. The artiste is a business idea, the “head office” in lekki shouldn’t be the first thing to invest in.
— Brian INK Edwards (@INKedwards) June 2, 2016
