One of the most widely recognised brands in the world, Toblerone recently announced a change in the shape the chocolate bars are made and consumers are not having it at all.
Toblerone used to be this shape
This is what it is going to be like henceforth
They announced the changes in a Facebook post
Toblerone said the reduction of the 400g pack to 360g and 170g to 150g respectively was done to cut costs.
That hasn’t gone down well with its teeming fans and they have let their feelings about it be known
I am all for making everything thinner but this is bullshit: @Tobleronepic.twitter.com/AnLKhOKtDO
— not Jony Ive (@JonyIveParody) November 8, 2016
Make #Toblerone great again!
— Dasha Samoylova (@dashaglimpse) November 8, 2016
#toblerone#brexit I told you that leaving the EU would have serious consequences. Now I’ m really upset. pic.twitter.com/w81cWYpNl4
— Mark Greenwood (@markcjgreenwood) November 8, 2016
The controversial Toblerone change is just another sign of the impending apocalypse : https://t.co/MKcMsJeOD0pic.twitter.com/KZVwHoIp3X
— Esquire Magazine (@EsquireUK) November 8, 2016
Don’t be fooled people.
All this stuff in America is just to bury the news about the new Toblerone.— Ricky Gervais (@rickygervais) November 9, 2016
Oh no! What’s next? #Toblerone #TobleroneGate pic.twitter.com/yd3In76QHA
— David Maninger (@Davemanin) November 8, 2016
Chocolate fans speculate that ‘Brexit’ may be the reason why this change occurred, and an article from Time indicated that people believe that the cost of chocolate production was a direct effect of Brexit.
Brexit is a reference to United Kingdom’s withdrawal from the European Union. The article stated that there has been no confirmation to this belief, and that a spokesman from U.S.-based company Mondelez International (one of the companies that manufactures Toblerone chocolate) denied that the change of design has anything to do with the political matter.
Nevertheless the matter continues to displease chocolate enthusiasts everywhere
Seriously. Has anyone tried turning 2016 off and on again? Wtf next? #Toblerone
— Sonia (@5_oClockWhistle) November 8, 2016
Toblerone triangle change upsets fans https://t.co/0yCoorxj7l
— BBC News (UK) (@BBCNews) November 8, 2016
However, this tweet perhaps sums up how the rest of the world feels about chocolate lovers whining about ordinary chocolate size
No Fields Found.Americans outraged over Trump, meanwhile in the U.K. We are all pissed off because the shape of Toblerone has changed
— PW (@paulwyld) November 10, 2016
