Opinion

MTN Nigeria’s contributions to the Nigerian music industry have been nothing short of transformative, evolving from a sponsor to a foundational pillar of the entire ecosystem. Over the years, we’ve…

[Regarding the challenges in artist revenue collection,] the primary issue is really the collective management system and the huge amount of money being left on the table. To give some…

When you talk about streaming and royalties, the question then becomes: where do brand partnerships and sponsorships come in? I’d say you can generally allocate about 5–10% to brand partnerships…

In Nigeria, the radio royalty model operates quite differently from what you’d find in more developed markets. Instead of paying royalties based on how often a song is played, most…

Currently, there are not many entirely new developments in the industry, but one significant trend is the rise of DJ-led raves. The music scene is shifting toward Afro-house, with a…

YouTube has launched specific programs to promote African music. For artists, we’ve created different kinds of programs to support their growth. One of them is our artist development program called…