The much-anticipated Big Brother Naija: Lockdown reunion premiered in the late hours of Thursday, June 17, 2021. Away from the action and drama, one thing was clear by the end of the night: when it comes to providing premium entertainment, no brand on the continent does it quite like MultiChoice.
This is a bold assertion, but it is backed up by facts. For over two decades, MultiChoice has entertained Africans with some of the biggest shows that cut across multiple subjects, including music, film, reality Tv, and sport. From music talent shows like Nigerian Idol, to TV series like Tinsel and Riona, the quality of content churned out by the brand has remained at a level envied by many.
Since 2006, Big Brother Naija, one of MultiChoice’s top-tier reality TV shows, has been a source of entertainment across the continent. It was initially modelled after the Big Brother Africa franchise, but it has since developed a life of its own. For five seasons, Big Brother Naija has stood out as one of the most-talked-about reality shows on television.
The antics, mannerisms and controversial moves displayed by the housemates, as well as the catfights and blossoming romance, become major talking points on social media, season after season. Fan bases are created, and even after they have left the Big Brother House, the adoring fans keep following the moves of the housemates, defending their faves at every given opportunity. Sometimes it gets a little too personal, but that is what loyalty and devotion can cause. Cee-C had her Spartans, Tacha has her Titans, Erica is catered to by the Elites, and you don’t want to get on the bad side of Laycon’s army, the Icons.
The show also serves as a springboard of sorts for the future careers of those who participate. Former housemates have gone on to become successful actors, models, entrepreneurs and media influencers. Ebuka Obi-Uchendu is a perfect example of this: he participated as a housemate in 2006, and he has been the host of the show since 2017, also standing out as a style icon. Bisola Aiyeola, who finished second runner-up in Big Brother Naija: See Gobe, has become one of Nollywood’s fastest-rising actresses. Tacha, who kept viewers glued in Big Brother Naija: Pepper Dem, has quickly morphed into one of Nigeria’s biggest social media influencers.
The people love MultiChoice, and the statistics prove this. In 2020, Big Brother Naija: Lockdown attracted 900 million votes across all platforms, including SMS and online voters.
The Big Brother Naija: Lockdown reunion show was expected to come with high-end drama, and thankfully, it has lived up to expectations. Things got off to a flyer on Thursday, June 17, 2021, as the former housemates from last year’s breath-taking season showed up looking eager to serve things hot. They all slayed in their outfits, but their faces also revealed that “violence” was brewing.
There were a lot of unanswered questions and unsettled scores from outside the house. There was the situationship between Prince and Tolanibaj, as well as the soured friendship between Dorathy and Ozo. Ebuka has been at the top of his game, shaking tables with his questions per usual, the energy in the room has been explosive, and at certain points, some of the housemates really want to go for each other’s throats. It’s been chaotic, but are the fans entertained? Absolutely!
The progression of events at the Big Brother Naija: Lockdown reunion show so far is further proof of MultiChoice’s commitment to providing premium content to its subscribers. Die-hard fans of the show and the rest of the viewing public are reminded of the major talking points from last season, they get to see new drama play out as the former housemates iron out their lingering differences, and they equally get pumped up for the new season which premieres later in the year. What’s not to love?
With Headline sponsor, Abeg and associate sponsor, Patricia, the Big Brother Naija: Lockdown reunion show airs Mondays through to Fridays at 10 pm on Africa Magic Urban and 10.30 pm on Africa Magic Family, with an omnibus every Tuesday from midnight till 4 am.
Catch up on some of the most currently exciting moments on TV, and don’t miss all the fun that MultiChoice is bringing your way this June whilst we countdown to the start of a new season.
