Banky W bags Coca-Cola deal

By Osagie Alonge

It appears things are running on a smooth ground for the Empire Mates Entertainment boss Bankole ‘Banky W’ Wellington as he has landed himself yet another deal, this time with Nigeria bottling Company’s (NBC) brand Coca-Cola. The singer is the face of Coca-Cola Open and Win campaign which has been running on different media for sometime now.

According to his reps, Banky was signed for an undisclosed figure for a period of three months.

While responding to newsmen in Lagos, the R&B singer expressed his feelings on the deal, saying ‘It feels really good when world-class brands see your image and products, and are willing to tie into that and partner with you. It’s an honour to be chosen, and at EME, we can only expect greater things by God’s grace’.

For the past two years, Banky W has been concentrating on grooming Nigeria his label acts Wizkid and Skales. He says he’s now finally ready to combine his job as a mentor and label exec, with his career as a recording artiste, as he finishes work on his forthcoming third album ‘R&BW’.

‘Banky W’s music has put so much happiness into the hearts and home of Nigerians. His positive energy and cool attitude are attributes that the Coca-Cola brand readily identifies with. We are happy to have him assist us in putting big smiles on our consumers’ faces’, Toyin Nnodi, Brand Manager, Coca-Cola Nigeria Limited, says.

Banky W has in the past endorsed a number of successful corporate marketing campaigns. He has produced, co-produced and featured in prominent projects like Etisalat’s 0809ja Launch, CocaCola-Nigeria’s World Cup Waving Flag Theme Song Remix, Tom Tom Ad campaigns, Microsoft’s Anti-Cyber Crime Initiative and most recently a brand of Samsung mobile phones.