Davido and his former manager, Asa Asika are back together following the dismissal of Kamal Ajiboye.
The new buddies had severed ties in 2012 over financial disputes and other undisclosed reasons.
Thenetng presents 11 things Davido and his new manager must do to save his career now that they’re partners again.
1. Build Trust
This is a very important thing to do, knowing that lack of trust caused by their disagreements four years ago.
2. Separate business from pleasure
Seeing that they are originally friends may limit the way Davido listens to Asa.
He should give his new manager complete control in decision-making, which is why he was employed.
3. Hire a songwriter
Now that Davido’s brand is being well received globally, it’s advisable to hire a songwriter and keep it professional.
He needs to move over lines like; ‘Dele na my boy’.
4. Ignore Trap and go back to his old style
Davido really needs to stay away from trap music, because he sounds wack on the flow.
He’s better off with the omo baba olowo style as shown in songs like, ‘Aye’, ‘Gobe’, ‘Coolest kid in Africa’, and ‘Skelewu’.
5. Work more with Shizzi
The Ibadan-born producer defined Davido’s sound when he made his breakthrough in Nigerian music industry.
Shizzi is the man behind his hits including ‘Skelewu’, ‘Dami Duro’, ‘Ekuro’, ‘Gobe’ and ‘Good Life’ with South African duo, Mafikizolo.
6. Revisit the SONY music deal
99 percent of Davido’s fans don’t know the packages that come with the Sony Music deal he signed last year, but they believe it’s holding him back.
Davido is known for charging zero kobo for collabos with other artistes but that has also changed since he signed a recording deal with the US label.
7. Do more song features in Africa?
A couple of years ago, Davido reigned in Africa and world with music collaborations with Mafikizolo to Diamond Platnumz and Uhuru.
The collaborations with Meek Mill and Tinashe are classy, but the buzz wasn’t as much as what he got for the features with other African music stars.
Davido now has the likes of Cassper Nyovest, Ali Kiba, Wizkid, Tekno, Yemi Alade, Patoranking and more to collaborate with.
8. Go on a tour in Africa and wrap it up in Nigeria with a concert
After releasing the Son of Mercy EP in November last year, Davido toured European cities including London, Amsterdam, and Paris where he staged a show at Bataclan – one of the scenes of the 2015 Paris attacks.
It’s time to bring it home.
9. Stay away from negative controversies
Controversies like the Headies threat if his artiste, Mayorkun is not awarded ‘Next Rated’, the way he parted ways with Kamal Ajiboye and the kind of dispute he had with cinematographer, Sesan over the leaked ‘Skelewu’ video needs to stop.
Negative trends such as the one with his babymama and Dele Momodu aren’t necessary either.
10. Sign talented artistes with his level of energy
Musicians like Ycee, Humblesmith, Seriki and Rayce are close to Davido’s level of energy, very unlike B-Red and Sina Rambo.
He needs to surround himself with such artistes mentioned to stay at the top.
11. Cut down his side-chicks
And Davido needs to cut his industry side chicks and focus on his daughter and career.
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