Synch license, the conjugal union of Afrobeat and Nollywood
Synchronization (synch) rights constitute an unexplored terrain in our entertainment industry. You may have heard some songs by A-list artistes in a few movies and thus wonder what my perspective really is. The truth is, our music and film industries have not exploited the full benefits of synch licensing and the few music and film execs who have explored it have not put it to strategic use.
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