Opinion: DStv price increase is understandable, but is it necessary?
Ever since the English Football Association announced its mega money deal for the Barclays Premier League, I have been waiting in anticipation of announcement from DSTV on their yearly price review.In one of the biggest sport sponsorship deals of all time, the English Premier League on Tuesday, February 10, 2015 secured a three-year television broadcasting deal worth US$7.86-billion (some 70% above the previous sponsorship).
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