By Abiodun Adebola
MultiChoice has announced the launch of a new East African focused TV brand, Maisha Magic.
According to a statement from the organization, Maisha Magic is tailored to meet more of DStv subscribers’ local viewing needs from Monday 1 September.
The launch of channel 161 will be followed by the launch of Maisha Magic Swahili on September 24, 2014.
‘We have always believed that African talent and African stories are as vital and as compelling as those found anywhere else in the world. This is a fact proven by the success of original African content at the first two Africa Magic Viewers’ Choice Awards. Now with our studio fully functioning, the Africa Magic Original Films Project well underway producing made-for-TV titles and our flagship show Mashariki Mix well established, we are ready to launch Maisha Magic, both the channel and the brand,’ M-Net East Africa Regional Director, Michael Ndetei said.
