In his words, “Over-the-Top (OTT) offerings like Netflix are sometimes a substitute and sometimes a complement to FTA (Free To Air) broadcasting. We find that Netflix is complementary because the bulk of linear TV is not consumed by younger viewers. The challenge for OTT in Africa is cost and accessibility – you can’t watch long-play streaming video over a mobile network because of the expense. There is a window of opportunity in most territories that will take time to penetrate. It’s also important to note that OTT is not a regulated space because it’s online.”
He went on to add, “How our parent company Naspers has dealt with this is launching a product like ShowMax in South Africa. It competes against us (MultiChoice), and tries to eat our lunch. Naspers is throwing a direct competitor to cannibalise our audience as fast as it can and we have to deal with that”.
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