#Realtime is a revolutionary broadcast service using High Definition (HD) and convergence technology to connect viewers with live-events as they happen. By convergence, we mean delivering high-resolution live event content simultaneously to television and on a dedicated online platform in real time.
As major entertainment events all year round continue to physically attract audience to venues for a live viewing experience, a huge percentage of the population particularly in Nigeria, are unconsciously excluded from these events. Eyeballs are missed. The ‘excluded’ audience become dependent on mostly post-event news reports, social media posts or a scheduled broadcast time to finally engage with a somewhat delayed experience.
The good news is #Realtime service offers the viewing audience best of all worlds. Viewers can now watch live-events from the comfort of their homes or while on-the-go. Simply speaking, audience no longer have to wait. The content is broadcast to the viewer instantly from the events’ venue to the screen in real time.
The #Realtime service is changing the way we consume entertainment content offering a dynamic approach to Primetime television viewing at weekends, between 7pm and 10pm on HipTv and www.realtime.ng.com, including associate broadcast partners.
This belt [7pm – 10pm] on television significantly captures about 12 million Nigerian viewers, 6 million viewers from other parts of Africa while you imagine number of online audience viewing from the rest of the world as it is streaming on #realtimetv platform.
#Realtime service provides audience an opportunity to stay connected live with an event – whether concerts, premium sports, awards ceremonies, press conferences, fashion shows, beauty pageants, stage productions or conferences to mention a few. We will bring entertainment content live to your television screen and mobile device because we have acquired an amazing technology for it.
The #Realtime service is powered by a specially designed outside-broadcast van, the first of its kind dedicated to delivering simultaneous live content on television and online. Built with intent for massive capacity, the unique brand new 2014 Mercedes Benz Sprinter van boasts of outstanding features such as; full HD production suite with 16 cameras, C-Band uplink, Live Streaming, replay & slow motion effects and a lot more. This will create pure magic moments for event producers, brands and most important, a truly amazing viewer experience both on television and streaming online in real time.
Quick Facts:
Did you know that despite the perceived internet disruption, Nigeria in 2014 was ranked with the highest internet penetration growth of 16.2% in the world? Nigeria is also quoted by Wikipedia source as number 8 country with high internet consumption volume in the world, well ahead of United Kingdom, Spain and France. There are over 65 million Nigerians accessing the internet.
Opportunity Meets Need:
There is a growing generation of online content consumers craving to indulge in the experience of live events streaming. Better still, there are a lot more engagement opportunities presented to eyeballs watching the content live on television.
Success have been recorded in America with the Super Bowl XLIX live broadcast on February 1, watched by 114.4 million viewers on television and 2.1 million who watched the game online via live streaming. It remains the most-watched show in US history.
The 57th Annual Grammy Awards broadcast live on February 8 was watched by 24.8 million viewers with an additional 7.5 million tuning to live streaming. The FC Barcelona win over Juventus in 3-1 goal match in Berlin was viewed by an estimated global television audience of 180 million viewers across 200 territories of the world.
Paul Okoye of the famed P-Square’s wedding was broadcast live on HipTV and it attracted a phenomenal viewing record in Nigeria. It is time we make meaningful progress in the way we distribute and consume entertainment content.
By providing regular live entertainment content on television and for online in real time, the #Realtime service is giving an affordable option to secure more viewing engagements and real time interactions.
Participate In #Realtime:
As an event organiser book your event with the #Realtime business team, notifying us 90 days prior to your event.
Advertisers are required to schedule advertisements within any 29 events available for live broadcast in 2015. #Realtime service has only 30 per commercial spots available for each three hour event. We strongly encourage advanced booking.
How Does #Realtime Benefit Everyone?
HipTv – covering a live event on the platform gives us an opportunity to invite advertising partners who gain access to the audience through advertisement placement or online viewing interaction. The advert fees enable us cover operational cost while delivering content and brand interactions.
Advertiser – more visibility and brand exposure is offered with 20 times more eyeballs guarantee of associating with the target audience, while viewing on traditional television or accessing the live content online, in real time.
Promoters – aside bringing the events’ production to an extraordinary level fit for live broadcast, engaging with the #Realtime service is a remarkable opportunity to court for sponsorship with brands. Promoters are opportune to jointly make revenue from advert sales secured prior to the live broadcast after operational cost is covered.
#Realtime service is flexible in providing a portfolio suitable for your budget.
The Viewer – is the reason we have designed this service. You are provided with the live event viewing experience in the comfort of your home or delivered to your device, depending on choice. Never again will the viewer feel left out and we believe an awesome time for the entertainment industry has just started.
Who Will Attend The Presentation on June 17, 2015
CEO of media platforms
VP/Directors of programming
Broadcast experts
Content creators
Corporate Communication executives
CMO of FMCG brands
CEOs of financial institutions
CMO of Financial Institutions
Independent production companies
Broadcast industry analyst
TV content everywhere service providers
Heads of media of religious institutions
Heads of media, political parties
Directors of programmes
Event promoters
Media platform executives
Brand journalists
Entertainment journalists
Representatives of NBC
Media entrepreneurs
Major A-list music artistes
Select Comedians
Filmmakers
Video directors/cinematographers
Advertising agencies
Telecommunication brands
This event will be real time on TV and online
Be on the #Realtime!
