Award-winning producers Cobhams Asuquo (Nigeria), David KING DAVID Muthami (Kenya) and Ellputo (Mozambique) have collaborated on the track which has the likes of Mafikizolo (South Africa), Becca (Ghana) and Diamond Platnumz (Tanzania) record their verse in a Johannesburg’s studio.
Sauti Sol (Kenya), Toofan (Togo), Yemi Alade and Wizkid (Nigeria) put their verses down on the track in studios in Nairobi, Lome, Lagos and London.
In order to ensure the song captured the voice of Africa’s youth, the songwriters decided to crowdsource two verses (one French, one English) for the song via a competition, ‘Add Your Voice/Add Your Verse’. During the two-week competition, a total of 5,712 people from 24 African countries were said to have submitted their lyrics via their mobile phone.
On September 25th at the UN, 193 world leaders will be adopting the UN Global Goals for Sustainable Development, a series of 17 ambitious goals to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030.
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