By Osagie Alonge
It’s her first big move since leaving her former label and everyone has been anticipating what Modupe ‘Mo’Cheddah‘ Oyeyemi’s post-knighthouse re-introduction will look and sound like.
Now signed to Cheddah Music, the young pop diva has been in the lab recording for months and finally has something to offer her fans – let’s go in…
Her new single ‘Louder’ clearly won’t do much for her; her vocals rely too much on the auto-tune effect which badly affects her melody whenever she pitches. The theme of louder falls under the techno genre and will make its way to the clubs. Its shallow lyrics will however make sure it never leaves there.
We are not entirely sure what concept Mo’ is trying to create with the video neither do we know who the target market is any more. Shot in South Africa and directed by Brandon, Mo’ keeps it an all-white affair as she tries to pull a Katy Perry on us.
For an African pop singer who is trying to shoot up the diva pyramid, this, sadly, isn’t working.
[youtube]http://www.youtube.com/watch?v=6VRgxToBQBA[/youtube]
Photo Credit: mocheddahmusic.com
6 comments
dis is wonderful
bold move… go gurl
Well It’s fine But I just Pray for it to work out well
Will fine. But just hopes it work out for her
Plz guys let’s be honest! D song was total crap, d video was very un-original, jst soo fake! She shuldnt have left knighthouse! Shez jst a dumb girl wiv dumb lyrics! Hp she gets bettar! 1love 🙂
This is the wackiest video have ever seen in my life. what stunt was mo trying to pull off. terrible video,very very poor. i know she has got more than that to offer. Mo, please don’t fake your originality or cheapen it. You can do more than this crappy video and crappy song.