With agency reports
Armani bosses are eager to have Taylor Swift appear in a new underwear advert with her equally famous boyfriend, Calvin Harris for as much as $10m.
Those behind the project are reportedly eager to have the A-list couple front a new ad campaign together following the success of Calvin’s recent shoots as the male face of the luxury briefs. The potential campaign has been likened to the David and Victoria Beckham‘s intimate shoot for Armani in 2009.
A source told the Daily Star newspaper: ‘Armani bosses reckon Taylor and Calvin could emulate the success of the David and Victoria adverts.
‘The Taylor offer is initially around the $10m mark but that sum could then triple with global promotion if the campaign is successful. Taylor and Calvin are the hottest thing on the planet right now. Calvin’s adverts have done really well and helped the brand reach a different audience.’
The money-spinning deal would help Taylor and Calvin cement their status as the highest paid couple in music. The pair are estimated to have a combined net worth of $146m.
The source added: ‘The offer is on the table and it is now up to Taylor’s team to see if it is the right thing to do for her image.’
