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Posts by tag
Goge Africa
			

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NET SPECIAL REPORT: Endorsement fever grips Nigeria

							


			
			
A few weeks ago, Business Day published an article about how Nigerian companies had invested N500m into the entertainment industry, opening up a N500 million market for music artistes, actors and sportsmen – well, we can tell you that figure is quite modest. According to investigations by Nigerian Entertainment Today, as of June 2013, the revenue from endorsements is close to a billion.
				

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