By Tadeniawo Collins
Speaking to Businessday recently, he disclosed that the herbal bitter drinks has a huge market in Nigeria.
‘The market was deepened with the entry of Alomo Bitters in 2011. Before then, Swedish and German bitters were skeletally marketed in the country and because of the limited distribution there was not much awareness. However, some people started smuggling Alomo Bitters produced by Kasapreko from Ghana before the product got NAFDAC registration in Nigeria. The product received immediate consumer acceptance as the consumers needed something different from lager beer,’ he said.
Adulteration of the product has significantly weakened its market share in recent times and Adjei laments this because of the product’s success and health benefits.
‘If we don’t fight the fake, we are hurting the government because fakers don’t pay tax. We are harming the consumers because fakers don’t use good product. Some of these fake products have been tested in our laboratory and I tell you that the result is shocking and unhealthy to consumers,’ he stated.
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Kasapreko the gin of choice for consumers. Alomo Bitters which quickly became the company’s flagship product. . . . . . . its Medicinal women can attest to that . . Hurry up and get one . . .
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